BANNER ADS — MEGAN MASCIANA

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Banana Republic Pop up Banner

Problem To Solve: Create a engaging banner showing trending styles for both womens and mens.
My Role: I created dynamic crops for each image and selected imagery with harmonious colors. I replaced the text with in the Banana Republic template for the title, body and CTA.
Result: Users signed up for the weekly emails.

Wismo Banner Ads

Problem To Solve: Create dynamic and on-brand ads which can retarget customers tracking their current Alpha Industries purchase.
My Role: I owned the wismo page design from start to finish and also uploaded the final advertisements to the wismo platform. I experimented with the brand grid, textures, logo placement, and typography.
Result: Improved click-through rates. I discussed this with the Ecomm team and anything with the word sale automatically performs the best.

Banner Ads

Problem To Solve: Create dynamic and on-brand ads which can retarget customers. The designs can be used for email and social posts as well. The Alpha Brand uses motion and gifs to capture customer attention.
My Role: I created multiple different designs within the brand. Designs fit within seasonal assets. Banner ads are a great way to experiment with pushing the brand in new and creative ways. I also delegated the criteo ads to third-party agencies when I was busy with multiple high priority projects.
Result: Improved click-through rates and discussion with the Ecom team.