Problem To Solve: Alpha Industries had no visual system to identify key jacket features across assets. I worked within the color palate created by my manager.
My Role: I worked on the rounded style inspired by circles especially for abstract ideas like reflective and battlewashed as well as the unifying grid, ability to scale and drew each icon in illustrator.
Result: Easily recognizable, Alpha exclusive icon set which is used across catalogs, website, hangtags and more. The new visual system has a global reach.
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