Problem To Solve: Create a bestseller, with a budget in mind, which honors the Jolly Roger Squadron, this art is a re-imagining for the Jolly Rogers skull art and the heroism of Jack Ernie, and supports the Alpha Industries military vintage heritage, with a fashion twist, branding.
My Role: I used attention-grabbing typography and icon style illustration to update the original military heritage art. I also worked with internal departs to organize the budget and timeline for the project as well as worked directly with the patch vendor to deliver files and receive the correct amount of patches on time.
Result: FEATURED IN HYPEBEAST MAGAZINE AND ON THE ALPHA INDUSTRIES WEBSITE AND SOCIAL CHANNELS. This project continues to create revenue and is talked about. IG posts receive 2,000+ likes on the first day posted.
Team: Micheal Cowboy McCartin
