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VISUAL MERCHANDISING, DISPLAY AND SIGNAGE

 
 
 

Alpha Industries - WLKN Window Displays

Problem To Solve: Utilize the WLKN Window display to advertise the red L-2B Apollo jacket that the chain purchased and maximize brand recognition. Limitations included a quick-turnaround and 2-3 lifestyle photos to work with.
My Role:
I created large format designs with specs from the vendor and featured iconic Alpha symbols, logo and color palate.
Result: The franchise in Canada, Time Bomb Inc., sold wholesale stock to WLKN and more consumers purchased and became fans of Alpha Industries.
Team: Time Bomb Inc.

 

Government Executive - Google Federal Healthcare Day

Problem To Solve: Create cohesive wayfinding signage and conference backgrounds that represent tech, the sciences and the Washington D.C. location.
My Role:
I took over this project and moved the assets across multiple different shapes and sizes to create signage as well as a powerpoint template. I also edited stock icons to match the campaign. I added rainbow elements in the Google color palette to emphasis the main sponsor of the event.
Result: The backdrops were legible during talks and looked great on camera. The powerpoint template was easy for speakers to fill in and made the information easy for the audience to see.The wayfinding signage insured a organized conference.
Team: Chaney Bostic

 

Marriott - Cyber Security Conference

Problem To Solve: Create fun and up-beat advertisements for the Cyber-Security Lecture Series.
My Role:
I created a soft color palette, edited stock icons and worked with typography to create signage informing employees about the event.
Result: The event had high attendance.