MEGAN MASCIANA
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SOCIAL MEDIA - Motion Graphics and Video Editing

 
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Fresh (LVMH beauty) - Motion Paid Ads

Problem To Solve: Create on-brand and innovative motion posts including promoted products. Maintain a clean and modern aesthetic. Incorporate campaign artwork, add callouts and price stickers according to marketing needs, and edit text.
My Role: I edited photography through re-touching or centering and scaling stop motion across sizes to fit with the text, callouts, and price stickers. I edited influencer videos and added labels to these sections keeping legibility in mind. Fresh briefs always request a front and end card which I worked on the layout of with the copy and elements provided.
I created 3 sizes (1x1, 4x5, and 9x16) for each project. Sometimes a campaign included multiple box sets or iterations with varying text which would be released over time on Instagram, Facebook, and Tiktok but I delivered all at once.
Result: Vibrant stories with a powerfully color-filled aesthetic. These stories stand out from the competition and create a story that consumers want to be involved with.
Team: kristen schreiber

 

Keen Footwear (Utility) - Motion Instagram Posts

Problem To Solve: Create on-brand and innovative motion posts including promoted products. Maintain a clean and modern aesthetic.
My Role: I utilized on the job “lifestyle” as well as laydowns to create assets for the month of September. I also created a review deck to discuss in team meetings.
Result: The stories are scheduled to be posted.
Team: Megan Masciana

Amanda Uprichard - Organic Social Instagram Stories

Problem To Solve: Create organic instagram stories to represent the brand.
My Role: I utilized UGC and PDP to write and then animate IG stories. I decided the stories based on the monthly drop of various styles and created the copy as well. I always story board to organize my thoughts before starting the animation process. I also cropped images to create stills that are posted throughout the day. I use both After Effects and Photoshop to create the different files.
Result: 10 stories are posted per a day.
Team: Megan Masciana

Banana Republic - Organic Social Instagram Stories

Problem To Solve: Create organic instagram story series to highlight key products for men and women using 2/8 selects. The stories also highlight the brand and seasonally relevant moments in time that Banana Republic Factory Store (BRFS) customers can relate to and which are socially relevant.
My Role: I created the animation for the stories. I helped to create several story boards with the team as well as worked independently to create story boards. I worked with marketing and our copy writer to make updates to the stories.
Result: The Stories are saved on the official BRFS Instagram.
Team: Lindsey Saracena, Thaine Sugden, Anna Lei, Karly Mossburg, Stephanie Garland
What I learned: How to choose the most dynamic crops for photo and video which highlight the meaning of the copy. Using multiple photos adds interest to the stories.

 

Alpha Industries - Hero Series Bumpers

Problem To Solve: Create a intro which includes all military branches in the theme of searching for heros.
My Role: I created mood boards then built the animation in after effects. I also created an option which used the Alpha Industries logo as the symbols on the sonar.
Result: The intro ties together the various heros from military veterans to rappers and journalists. The unexpected color palette creates a elevated luxury mood.
Team: Josh Lebowitz
What I learned: I used lighting effects to create the overall feeling of this piece.

 

Alpha Industries - Paid Social

Problem To Solve: Add interest to video clips, which are being used multiple times across multiple channels with the theme of self-expression. Each clip brought together a collection of jackets created by the marketing department.
My Role: I edited the video clips, added the logo and created a kaleidoscope effect to emphasize certain jackets and convey self-expression.
Result: Higher social media engagement and views of collection. This increased sales.
Team: Marketing and Ecommerce Department

 

Self Teaching - IG Story

Problem To Solve: Create a winter graphic to represent the VP of Marketing’s joke, “Can I Live?” when he was arguing with the Creative Manager over wearing a jacket sample in 60 degree weather. The next day it did snow, lol.
My Role: I used a texture map, lighting, camera and 3d effects to create this graphic. I made this for Instagram in 3 hrs and tagged my co-workers.
Result: I was given the opportunity to create professional work for paid social and bumpers.
What I learned: A full campaign can be created in After effects. The file can also be exported as a .psd and used to create stills.