MEGAN MASCIANA
cover.jpeg

EMAIL DESIGN

 
 
 

Amanda Uprichard - Emails

Problem To Solve: Create a clean design which includes:
- Decide visuals based on theme of copy
- Lifestyle images if available, otherwise utilize PDP assets
- Help establish new branding through updated font family
My Role: I created these emails to be sent out a few times a week. I kept branding constant, utilized gifs, and wrote as well as designed secondary stories.
Result: Emails have and continue to be sent out. I created emails through the end of July.
Team: Megan Masciana

Banana Republic - Product Scrape Side by side

Problem To Solve: Create a clean design which includes:
- Header and CTA at top
- Product Name, Price and CTA
- Imagery does not overlap
- Pricing crossed out and new pricing bolded
My Role: I created these options for marketing within the Banana Republic Branding. Each Template has a slight variation for place holder images and textures, and pricing setup. I also varied the template headers and tried a grid with 2 x 2 grids and sub copy in-between each grid.
Result: Designers can choose which format best fits the Creatitive Brief.
Team: Karly Mossburg, Victoria Endsley, Anna Lei, Julia Ball

Banana Republic - Product Scrape Animating Gif

Problem To Solve: Create a clean design which includes:
- Full Bleed Hero images
- Eyebrow and Headline
- CTA
- Animating Gif
My Role: I created these options for marketing within the Banana Republic Branding. Each Template has a slight variation for Product Name and Price which can be used interchangeably.
Result: Designers can choose which format best fits the Creatitive Brief.
Team: Karly Mossburg, Victoria Endsley, Anna Lei, Julia Ball

nasa.gif

Alpha Industries - Celebrating NASA’s Birthday

Problem To Solve: Generate excitement around NASA’s 60th Birthday and use the excitement to drive sales of NASA collab products.
My Role: I created a gif from NASA’s free for use photos. The gif captures the feeling of film from the heyday of NASA. I switched up the email background and font colors to create an email that stands out.
Result: People are wowed by the iconic imagery and navigate to the website. NASA product sales increased.
Team: Josh Lebowitz

 
MI+LUX+NEWSLETTER+mockup_final_edits2.jpg

Marriott - MILUX Share Brand Template

Problem To Solve: Create an exciting new template which showcases long text with beautiful hotel landscape photos.
My Role: Working within the brand guidelines, I created a few design options as Indesign Templates, featuring multiple stories, to be sent to the client.
Result: The client choose this template to add to their regular email campaigns.