MEGAN MASCIANA
BRFS210201_PDM_BRFS_Afterpay_Paid Social_static2.jpg

SOCIAL MEDIA FEAT. BANANA REPUBLIC & ALPHA INDUSTRIES

 
 
 

Banana Republic - Paid Social Digital Refresh

Problem To Solve:
Support marketing with MMS specs for 2/8 Imagery selects by highlighting key product concepts for active, masks and general new arrivals. For Promo Support President’s Day Campaign.
My Role:
Create gifs in 320w x 480h using photos from the creative brief.
Result:
Support marketing with for 2/8 Imagery selects by highlighting key product concepts for active, masks and general new arrivals. For Promo Support President’s Day Campaign.
Team:
Thaine Sugden, Anna Lei, Karly Mossburg, Victoria Endsley, Lindsey Saracena

 
BRFS210201_PDM_BRFS_Afterpay_Paid-Social_static.gif

Banana Republic - Paid Social Afterpay

Problem To Solve:
Refresh the BRFS x Afterpay paid social assets to drive further awareness of the partnership.
My Role:
Choose FPO photo selects and create a clean design for 2 static ads and 1 animated ad (1080 x 1080) with new BRFS x Afterpay lockup. Then manage request for re touching of imagery and deliver final files to marketing.
Result:
Ads went live. Marketing sent all assets to their agency on time.
Team:
Thaine Sugden, Anna Lei, Karly Mossburg, Stephanie Garland

 
IMG_5367.png

FINRA E-Learning Campaign

Problem To Solve: Increase number of users for online tools.
My Role: I worked with the Communication department to create new designs within FINRA brand guidelines. I created multiple options, which were tested through Twitter.
Result: I improved click-through rates on Twitter from 2.16% at 2.5% to 3.29% and 3.47%. I continued to create graphics that showcased apps being used. I created mock-ups of Ipads, Iphones and laptops.
Team: Kaitlyn Kiernan, Shari Crawford

 
iPhone-Clay-White-Frontal-Free-Mockup.png

Alpha Industries End of Season Sale Sponsored AD’s

Problem To Solve: Convert busy social media followers to buyers.
My Role: I made text count in an simple eye catching design utilizing brand elements.
Result: I love how this works as its own mini-campaign across omnichannel marketing. Variations of the graphics convert consumer attention by keeping them delighted each time they see the AD.