Paris Hilton Mascara Trio
Problem To Solve: Create cohesive art using the Red Leopard Paris Hilton brand across all boxes in the series.
My Role: I updated the preview art templates with new lifestyle photos, leopard texture and red gloss texture, Hot stamp logo and correct mascara brush photos. I kept all preview art for the client consistent. Then I used the approved art to set up the dielines files which are sent to the printer.
Result: The series was approved and sent to print. Paris Hilton brand follows the idea of more is more! Depending on the 10 piece box set the bright card stocks, prints, and effects are switched.
Alpha Industries - “MRE” Inspired Patch Packaging
Problem To Solve: Create on brand military heritage/fashion industry packaging for patches that came with the Barney’s Exclusive Jacket.
My Role: I created and managed this design from the mood board to the final product. It is based on military “MRE” meal kits. I represented the 3 locations of Alpha Industries by writing the title in English, German, and Korean. I also managed expectations and workflow for internal teams such as Marketing ( to gain Barney’s approval of the art) and Planning ( on budget and including this project in the price of the jacket). I worked with the Printer to meet the deadlines and sourced the bags from vendors. I learned how to organize the timelines of many cross-functional teams and work with them to address unresponsive clients/team members.
Result: This project was created for a collaboration with Alpha Industries and Barney’s which after two successful sell-through periods picked up Ball and Chain for a triple collaboration. I also created an Alpha exclusive version for a D.I.Y Jacket which included markers and a sticker planning tool based on the jacket CAD.
Team: Marketing/Ecommerce Department, Proof 7, Planning Department, Bag Vendors
